Sunday, February 7, 2010

advertisement war


VS





CNY is just around the corner and there we go again, the advertisement war between Giant and Tesco.

i still remember , Giant proudly advertise their Carlsberg at 84.88 when all other hypermarket are selling it for 88.88 . and giant boldly put a statement, GUARANTEED the cheapest in town.. lowest price beer..

and the next day, tesco, ar, i just got to say i really like how they put it, will be selling carlsberg at 1 bucks cheaper than competitor 1 ( aka giant logo ) which was advertise on all major newspaper the day before. and with a very nice quote which i wan to share,

No Giant claims, only a simple promise..shooting at giant haha.. and also added.. THE ONLY HONEST place to shop for the lowest price this CNY

dam good isnt it? but of course today, carefour is the cheapest with 73 bucks only.. but of course they limit how many cartons are they selling per day..this is just another marketing strategy to increase their customer volume in hoping to get them to buy some other items..

and Tiger beer company proudly advertise that their 26 cans carton is out of stock and thanks the consumer for their generous support for that beer..

the next day, CARLSBERG advertise one whole page saying, thanks for making us the number 1 beer ( of course using some statistic done by a research company ) and added, and that is why we are AVAILABLE everywhere... :)

i reli admire those working in such advertisement line..

who can forget the infamous sudah potong advertisement and how streamyx came back to advertise..





no doubt that after investing so much, P1 certainly manage to get its market share, but will they overcome and turn their loss making company into a profit making company by the financial quater results as claim?

not forgetting YTl wimax which is goin to be a big competitor ( hopefully ) which will be launch this year.. with more and more major players, this will certainly benefit we consumer..


YTL francis yeoh

and in communication wise..

tune talk and u mobile which is hoping to icnrease their sales by this year..


just bought one tune talk number since it it nice 010.. no money, got money yesterday sur buy few ncie number to keep.. selling those number at a cheap price only..

and not forgetting our tycoon vincent tan who is the owner of u mobile, has recently sell 33% of its stake to a singapore telco company, in hoping that the experience of the singapore telco company can help in u mobile growth.. but i dun think it will be done in a short period of time, knowing that the 3 major players in the telco industry is no other than digi, maxis and celcom..

even happy under digi, didnt reli manage to succeed..

p.s digi line sux !!!

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